Niche Markets Require More Supply Chain Trust, MJ GASKET Launches Three Operational Strategies to Consolidate Competitiveness
Established over 20 years, “MJ GASKET” is one of the few suppliers in the Taiwan specializing exclusively in heavy-duty machinery parts.
“MJ GASKET has long utilized three major business strategies: “New Products, New Markets, and New clients” to solidify its key advantages in niche markets. We also aim to help our clients grow with MJ through these strategies.” General Manager – Matt Tseng said.
The heavy-duty business model often adopts a “small quantity, diverse variety” sales transaction mode, and the selection of suppliers for the clients highly values those who can cooperate long-term and possess “high trustworthiness”.
New Era Requires New Methods for Business Development! Strengthening SEO Keywords to Attract Customers Proactively
Using technology to assist the MJ team in precision marketing and expanding development channels is MJ GASKET’s ongoing operational optimization strategy.
Before obtaining D&B’s dual certification and using D&B Hoovers, every year after exchanging business cards at overseas exhibitions, our team had to spend a considerable amount of time manually inputting E-mails for follow-up discussions. This has caused delays in our communication with clients.
“Especially in a highly digitized era, more and more potential customers research a company’s website information before actual contact. We hope that when customers search online, they can quickly find MJ Gasket and the items they need. We are also striving to improve the user experience on our website to make it more user-friendly.” General Manager – Matt Tseng said.
We keep Up with the Times by Choosing D&B Hoovers
“MJ GASKET’s company culture strongly emphasizes keeping up with the times. One of our seven corporate values is ‘New Technologies’, and since our team is relatively young, their acceptance of digital tools is quite high. That’s why we specifically chose D&B Hoovers to strengthen our company’s technological capabilities!” General Manager – Matt Tseng said.
Moving Towards Sustainable Development Vision, MJ GASKET Continues to Promote ESG Plans
The core business philosophy of MJ GASKET is “Sustainable Operation, Continuous Improvement.”
MJ GASKET uses D&B Hoovers to establish a systematic business development model and connect with more new potential clients.
In addition, after obtaining D&B’s dual certification, MJ GASKET will continue to implement ESG projects, create a talent-friendly environment, and continue investing in social welfare to become a new model of sustainable enterprise.
